Italian engineering: the strategies in the German market

A successful case history, which now enables Spiekermann to be one of the main players in the German engineering market

The internationalization strategy of NET Engineering has been the subject of a case study within the course in International Management at the University of Hohenheim in Stuttgart.

The research was developed by two students of the University Ca ‘Foscari of Venice, Corina Greab and Giulia Zanichelli, who are attending a specialization course at the German university; the theme of the paper was “Investment strategies of Italian engineering in the German market.” And that of  the NET Group is undoubtedly the most significant experience in this market.

In 2007, also as a result of the entering of Assicurazioni Generali among the shareholders, NET Engineering International has completed the acquisition of Spiekermann GmbH, one of the leading engineering companies in the country, specialized in the mobility, the environment and the water cycle sectors.

The research highlights the reasons behind the choice of a direct investment in Germany, the result of a careful benchmarking of the characteristics and opportunities of the different engineering markets in Europe. And again, retraces the steps of a complex process of corporate integration: the need to combine different visions and corporate cultures, the difficulties related to the change of the management and the need for a major restructuring, with the sale of mature assets and investments in areas with greater market potential.

A successful case history, which now enables Spiekermann to be one of the main players in the German engineering market, that is experiencing a phase of boom; and allowing NET Engineering International to position itself among the leading engineering groups in Europe.

From the whole NET team, thanks to Corina and Giulia for their interest, and a warm-hearted “good luck” for their professional career.

(Photo: University of Hohenheim / Oskar Eyb)


August 5th, 2015